SHTC life coaching


Analytic & Cognitive Behavioural Life Coaching (CBC) Edinburgh

Analytic life coaching is the combination of analysis with the use of lifestyle and activity coaching. Analysis enables self awareness, coaching and activities help to create active change.

Life coaching can either be health and well being based, or motivational. Motivational life coaching has more in common with a sales convention or other highly pressured “positivity”.  It is tailored to people who want to push harder, get up all hours for work, or perhaps are genuinely lazy. It is not suitable for people with mental health, relationship or work-life balance issues, and actually can lead to damage and burn out if applied in these cases. Health or analytical life coaching looks to create a positive overall lifestyle, self care, self management and work-life balance.

Cognitive behavioural life coaching (CBC) uses cognitive behavioural psychological change processes to enable goal setting and life changes.

Psychotherapy background

Stuart is a trained psychoanalyst, clinical hypnotherapist and clinical psychotherapist with additional post graduate training in psychotherapy, counselling, life coaching, mindfulness and NLP. Health and psyclogical education training and coaching were incorporated in his initial analysis training. Stuart is mainly influenced by Jung, Klein, Foucault, Lacan and eastern psychology.

Life Coaching background

Stuart trained in psychoanalysis, psychotherapy and clinical hypnotherapy with stress counselling 1993-1996. Health education (psycho-education) coaching was an integral part of the content, and external assessment led to an NVQ in Training and Development including the C21, C25 & C27 coaching and training units. Since graduation Stuart has also completed level 3 CPD training awards in Life coaching and NLP. Stuart is also a Fellow of the Royal Society of Public Health and a Fellow of the Institute of Health Promotion and Education. He also holds three Bachelor degrees (including SSADM study) and a MSc Psychology. he is thus trained as a psychological therapist, coach and qualified with meaningful qualifications in coaching. He has completed additional GHT accredited training in Mindfulness Coaching. Stuart has also completed Externally accredited NLP Level 5 training, and Level 5 Coaching and Mentoring (CPD only) and Open University Badged Scheme Coaching and Mentoring.

How does life coaching work?

Life coaching is a cognitive and behavioural process where individuals or couples are assisted in problem identification, goal setting and behavioural change. Perceptions are also modified, and this often is used in motivational coaching.

A strength of coaching is that real life changes are made, thus it is an active and dynamic process. Choices are made by the client, guided carefully by the coach to ensure the stated aims are in harmony with the plan being proposed.

Proper professional life coaches do not “tell you what to do”, tell you to “push harder”, inappropriately “motivate” you beyond balance, or act like a “guru” or “mentor”. They help you to identify rational and balanced solutions to your own problems.

What does Life Coaching help with?

Life coaching can help with self confidence, stress and anger management, mental health management, social anxiety, performance, habits and addictions.

When combined with CBT based psychological therapies (as recommended by NICE for a wide range of mental health issues) CBT has the potential to augment therapeutic change with lifestyle positive choices.

When combined with NLP or clinical hypnotherapy life coaching becomes even more powerful since these additional therapies can help to empower the chosen change strategies.

When combined with psychoanalysis, life coaching becomes more holistic since it is based on realizations about underpinning issues, triggers and emotional concerns, thus leading to joined up deeper change.

When combined with the Danish philosophy of Hygge, life coaching leads to positive life balance and prioritises the pursuit of happiness.

When combined with Mindfulness, Life coaching can help stress and anger management and encourage better self care and personal reflection.

Hall et all (2018) showed improvement in motivation in adolescences using coaching. Makanjuola et al (2022) showed improvement in managing depression, anxiety and other mental health issues with coaching. Kivela et al (2020) found coaching was helpful in hypertension and blood pressure and related wellbeing. Jarosz (2017) found coaching effective for anxiety and related conditions.

Hall, E. and Morrow, D. (2018). The adolescent experience of motivational interviewing- via- co- active life coaching as a motivational intervention: a constructivist grounded theory. International Journal of Evidence Based Coaching and Mentoring, 16 (1).DOI: 10.24384/000469

Makanjuola, A., Hartfiel, N., Cuthbert, A. and Edwards, R.T. (2022). A Social Return on Investment evaluation of the Emotion – Mind Dynamic (EMD) two phase social prescribing life coaching intervention to support mental health and wellbeing’. International Journal of Population Data Science, 7 (2).

Kivela, K., Elo, S., Kyngas, H. and Kaariainen, M. (2020). The effects of nurse – led health coaching on health – related quality of life and clinical health outcomes among frequent attenders: a quasi- experimental study. Patient Education and Counselling, 103 (8), 1554-1561.

Joanna Jarosz, “An integrative literature review on the impact of life coaching on courage, fear and anxiety” (2017) Suite Coaching, Barcelona, Spain Contact Email:


Who to choose as a life coach?

If you simply want help with time management or career searching, then a basic life coach should be able to help. If however you problems are more deep rooted, or emotional or mental health in nature, then you would benefit from someone with more comprehensive training.

If there is any therapeutic need then you might be better to choose a therapist who also does life coaching, rather than just a life coach.

Most life coaching courses only briefly cover psychology and therapy, whereas a properly trained psychoanalyst, counsellor or psychotherapist has much more comprehensive knowledge. Most psychotherapists have trained over several years, most coaching courses are a matter of weeks or months.

Professional therapists have a background in psychology and the human mind, many coaches are redundant executives looking for a new form of income!

Stuart is a psychoanalyst and clinical hypnotherapist with additional training in counselling, psychotherapy, NLP and life coaching. Stuart has also written 12 externally accredited therapy training courses including advanced courses in life coaching, anger management and stress management. As well as professional registrations in psychotherapy, counselling, analysis and hypnotherapy, Stuart is also a Director of the Society of Holistic Therapists and Coaches.

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Life coaching in Edinburgh,  and online.

Key words: Life coaching, coach, personal training, goal setting, personal change, NLP, psychoanalysis, psychotherapy, hypnotherapy, counselling, Edinburgh,  Hygge, Mindfulness, MBSR, MBCT, CBT, stress management, anger management, personal self care, work life balance, interpersonal relationships.

Contact via the contact us page HERE

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